Protect The Cakes or Die trying

12th June 2009

Mediatonic announces Must.Eat.Birds for iPhone; Battenburgs and Victoria Sponges in Grave Peril from above

Mediatonic, the London-based social gaming specialist has announced that its latest hothouse project, Must.Eat.Birds, has landed on the App Store and is available to download for just 99 US cents or 59 UK pence. As an offshoot project from its main business, Must.Eat.Birds combines Mediatonic's high-end production values and expertise in concise and immediately accessible play mechanics to produce a compact action game with fun as the primary concern.

Must.Eat.Birds takes place during the perfect garden picnic. A monster is happily enjoying an array of fabulous cakes when an army of jealous parachuting birds launches an unprovoked attack. Hastily constructing a slingshot from his cutlery, the monster bravely launches himself at the invading avians to protect his precious cupcakes, sponges and Battenburgs. Making good use of the iPhone's touch screen in portrait orientation, Must.Eat.Birds' play mechanics combine the classic defend-the-bases design of Missile Command with the ball-bouncing physics of Breakout to provide a score-based game where timing your monster launches is critical to maximising combo hits as multiple birds make their descent. Some stages will restrict the player with a limited amount monster launches, making the angle and timings of your attacks all the more important. Advanced players can combine monsters by launching one after another and making them collide for even more bird-destroying power. With nine 'mission' stages, four open-ended score challenge stages and five different bird types, ranging from standard cake-snaffling attackers to huge plumpers of mass destruction, along with a bevy of gameplay achievements to unlock, Must.Eat.Birds packs in a surprising amount of gameplay for its minimal cost.

Paul Croft, creative director, Mediatonic comments "Must.Eat.Birds is a key example of how we can draw on the experience gained from our client-based day-to-day work to rapidly develop crazy, fun 'middlegames' that expand on simple play mechanics to generate games with surprising depth and longevity. Creating these fun quick-play titles for the iPhone platform is relatively straightforward for us, so we'll definitely be producing more in the future to supplement our bigger iPhone gaming plans, such as Steamweavers."

Must.Eat.Birds is available on the App Store now.

For more information, contact Tony Coles or Keef Sloan at Peppermint P:
Tony.coles@peppermintp.com
Keef.sloan.@peppermintp.com
+44 (0)207 2402645

About Mediatonic

Mediatonic was formed in 2005 to produce high-quality browser-based social gaming solutions for clients predominately within the entertainment industries. Based in the west end of London, England, Mediatonic's team of 15 is dedicated to creating the best games they can, packing each release with passion, love and the utmost attention to detail. For more information, visit: http://www.mediatonic.co.uk

Media Enquiries

For any enquiries, please email us at:
press@mediatonic.co.uk

or phone us on:
Paul: 0207 010 7852

Mediatonic Facts

  • Founded in September 2005
  • Full time staff of 20
  • Developed & released over 100 titles
  • Our games have been played well over 300 million times across the internet